Waffen und Sicherheit im Kalten Krieg: Das Marketing der westdeutschen Rüstungsindustrie 1949–1990
Stefanie van de KerkhofFor the first time, this richly sourced corporate historical study examines in depth the marketing strategies of West German weapons producers during the Cold War. A history of marketing with a uniquely wide and innovative focus, it undertakes a broad methodological and comparative analysis, thus interlinking security research with marketing, cultural, and economic history.
კატეგორია:
წელი:
2019
გამომცემლობა:
De Gruyter Oldenbourg
ენა:
german
გვერდები:
562
ISBN 10:
3110541165
ISBN 13:
9783110541168
სერია:
Jahrbuch für Wirtschaftsgeschichte. Beihefte; 24
ფაილი:
EPUB, 17.35 MB
IPFS:
,
german, 2019