Anthro-Vision
Gillian Tett [Tett, Gillian]
In an age when technology, big data, and financial analysis defines business decision-making, award-winning financial journalist and anthropology PhD Gillian Tett presents a different idea: businesses can revolutionize their understanding of human behavior by studying consumers and organizations through an anthropological lens.
Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, algorithms, and business schools. Gillian Tett points to anthropology, or the study of human culture.
Little understood compared to other social sciences such as psychology, anthropology is generally known as the study of exotic rituals, colorful tribes, ancient bones, primitive cultures, or even cannibalism. Yet anthropology has always offered a wealth of insights for professionals from business executives, investors, and analysts to political leaders, journalists,...
Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, algorithms, and business schools. Gillian Tett points to anthropology, or the study of human culture.
Little understood compared to other social sciences such as psychology, anthropology is generally known as the study of exotic rituals, colorful tribes, ancient bones, primitive cultures, or even cannibalism. Yet anthropology has always offered a wealth of insights for professionals from business executives, investors, and analysts to political leaders, journalists,...
წელი:
2021
ენა:
english
გვერდები:
261
ISBN 10:
1982140984
ISBN 13:
9781982140984
ფაილი:
EPUB, 2.09 MB
IPFS:
,
english, 2021
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Beware of he who would deny you access to information, for in his heart he dreams himself your master
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